MORE TO IT

MORE TO IT

It’s rarely just fashion. What about strategy? What about the meaning? What about the person wearing it? See, for me, there’s more to it.

Dig in with me one fabulous blog post at a time.

latest posts…
It By Sarah G. Schmidt It By Sarah G. Schmidt

Is Fashion Finally Alongside the Curve?

Political climate and literal climate of the world aside for a haute couture minute; I am encouraged. As New York Fashion Week wrapped up and we ride along the taffeta train to the other cities – London and then Paris – I am thrilled by some of what I see.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Back To School Window Shopping

I can’t help it. For seventeen years straight I went to school every fall. While there are some years before school and certainly many more since graduating university, I still have the urge to shop. For back to school everything.

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It By Sarah G. Schmidt It By Sarah G. Schmidt

Second Hand Shopping in a Small Town

Ever the one to try and “make it fashion” in nearly almost situation, I’m excited I’m temporarily stuck in a small town. While out on location – and on pause from filming for a day or two – I’m wanting to seize the moment. By shopping, naturally.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

September Fashion Magazine Cover Bingo

Even though we are in the thick of summer, the fashion world is about to get all pumpkin spice latte on us. Soon we’ll be blasted with images of cosy sweaters, boots, and yes, hot drinks all set to a backdrop of turning leaves. The September issues are the thing, you know.

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From SGS It By Sarah G. Schmidt From SGS It By Sarah G. Schmidt

5 Takeaways in my 5 Years of Business

This month marks my fifth year in business. Similar to divorce, the statistics for failure are high. It’s bleak. Closing a business is more likely than splitting up for the first time, getting hit by a bus, or being friends with a vegan. Though this reality is daunting, I’ve heard the only way to keep the doors open is to keep on. 

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Is Dressing Without Judgement a True Form of Power?

A dear colleague sent me a short clip of Marc Jacobs commenting of what he felt the future of power in fashion was: the consumer dressing however he/she/they wants with no implications. He went on to say that clothes don’t really matter. His blasé idea supposedly opens up what designers can design and consumers can consume.

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From SGS It By Sarah G. Schmidt From SGS It By Sarah G. Schmidt

Questions Spurred After Watching Rocketman

With much joy, I saw Rocketman recently after much anticipation. It was a delightful, rhinestone filled ride with nasty bits thrown in between. That’s life, you know? Wonderful events – love, family, success – with a running gauntlet – ego, stress, xenophobia – bumping into and over obstacles as you bumble through, hopefully wearing sequins.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Can You Say No to a Trend?

Yes. Yes, you can. I decided to skip the suspense because we have enough surprises - often horrible - in these times. Of course, you can pass. Just like the D.A.R.E. personal service announcement posters in my school urged, you just say no.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Style Theory: Is The Real Show at Fashion Shows the Crowd?

Calgary – the entrepreneurial city that could – is ever changing. Each industry, except for maybe the one we’re most well-known for, is growing. Breweries, pop up shops, restaurants, and summer favourites like gourmet ice crème places are huge. The art and fashion scene, too, have never been better.

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