MORE TO IT

MORE TO IT

It’s rarely just fashion. What about strategy? What about the meaning? What about the person wearing it? See, for me, there’s more to it.

Dig in with me one fabulous blog post at a time.

latest posts…
Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

The One Shopping Item That Got Away

When you hear the phrase, “The one that got away,” what do you think of? Long lost lovers that you parted ways with yet contemplate now and then? A pet that’s gone that you still mourn for many years later? Or even a vacation you decided to pass on because you feared going away for too long? Turns out I’m not romantic.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Product Placement Elevated By Kanye West and Balmain

I watched the new Kanye video/ Balmain ad and I liked it. It was not like so many other artist’s generic music videos. I was actually interested in it. I may be biased: thrilling visuals, diverse models in beautiful clothes walking in slow otion all set in black and white is so, so, so my jelly. Plus, Sia was featured.

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From SGS It By Sarah G. Schmidt From SGS It By Sarah G. Schmidt

Why Do Women Have to Choose Between Identifying as Smart or Pretty?

I’ve been thinking about the role of attractiveness and it’s strong relationship to success. It’s been studied at Princeton and Purdue proving there is a strong link. As a society we too, believe that smarts can also equal success. That’s what our education system has built its foundation on. Put the two together and whammy! 

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Summer Blockbuster Movie Style

Every summer Hollywood hits us with their hottest blockbusters. Action, thrills, and big stars are thrust at us in hopes of capturing our hearts (and wallets). For the most part stars go out and do the media circuit: talk shows, meet and greets, and – of course – the red carpet movie premieres around the globe. Where there is a premiere there’s red carpet fashion. Now you’ve got my full attention.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Is the Stampede a Style Equalizer?

I was at a corporate event last week to kick off Stampede. While enjoy the bull busting a friend of a friend shared with me that she thought that Stampede was such a fun time for the city. I totally agree. What’s better than sunshine, midway junk food, rides, livestock, and well fitting jeans? Not much. 

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Dressing for Yo Self

Have you ever heard the question, “Who do dress for?” For me it’s a no brainer; it’s me of course. Not many others choose to wear many of the items I love dearly. Some are silly. Some are un-feminine (whatever that means). Some are just questionable. That got me thinking. How many of my beloved items are glorious to me but hideous to others?

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

Slogans In LAS VEGAS: Let Your Clothes Speak For You

On my most recent trip to Las Vegas something stood out to me in a way I had never noticed before. This is a city that can be described as the best and the worst of western, specifically American, culture. Anything goes. It is the least judgmental place I’ve been. You can do almost anything here as long as you have the cash. To bring my point home, you’ve likely heard the city’s slogan, “What happens in Vegas, stays in Vegas.”

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

What Makes a Style Icon? Beyonce's Win at the CFDA Awards

Last week the 2016 Council of Fashion Designers of America (CFDA) Fashion Awards took over New York City. The CFDA recognizes excellence in multiple categories including accessories, creative vision, journalism, menswear, womenswear and lifetime achievement. The complete list of 2016 nominees and winners are here. The most popular award for mainstream culture is likely the Fashion Icon Award.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

PARKSHOW SS16: The Argument For and Against Shopping Local

This past weekend I attended PARKSHOW at Chinook Mall. The event, while still young, is getting to be a Calgary fashion scene staple. Hundreds gather to see what local designers are producing and showing on the runway (or maybe we gather because it’s something to do.) It would be easy for me to put on my critical hat and share all my thoughts on the show. I will resist the urge for two reasons: I’ve already done that and there’s more to talk about.

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Fashion Blog It By Sarah G. Schmidt Fashion Blog It By Sarah G. Schmidt

What’s the Real Deal Behind an Engagement Ring?

Summer is just around the corner. Many 20 and 30 something young things calendars are full of friends and family inviting them to be a part of them getting hitched. In most cases there is an engagement period in advance of the big day. With engagement comes jewelry. More specifically diamond rings. It’s big business.

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